PwC’s Strategy& and SAP Collaborate to Revolutionize Trade Management

New York, November 17, 2016 – PwC’s Strategy& has announced that working closely with SAP, Generation 5 of Strategy&’s Performance Analyzer will be built on the SAP HANA® platform.

Strategy&’s Performance Analyzer is a robust Trade Promotion Management Post-event Analysis solution covering all trade spend – not just merchandising. This solution encapsulates 25 years of industry experience helping consumer packaged goods companies drive higher profitability from trade. PwC’s Strategy& has made large investments to enhance its Performance Analyzer, most recently to port it to SAP® software. Built on SAP HANA, Generation 5 of Performance Analyzer is designed to provide improved functionality and usability, including integration with the SAP Trade Promotion Planning and Management, SAP Advanced Trade Management Analytics and SAP Customer Business Planning solutions.

“PwC’s Strategy& is enthusiastic about working together with SAP to deliver more robust trade promotion management capabilities for our clients,” said Hans Van Delden, Principal with PwC.  “We’re collaborating closely to deliver industry-leading trade management capabilities, incorporating the best practices we’ve experienced over the years. Executives will be able to use Performance Analyzer to make timely, relevant and impactful decisions based on solid analytic models.”

The integration with SAP software will include post-event analytic charts embedded directly into SAP Trade Management solutions, the ability to query Performance Analyzer event databases from within the SAP solutions, connectors to standard SAP applications including SAP ERP, SAP Customer Business Planning, SAP Demand Signal Management and more. Generation 5 of Strategy&’s Performance Analyzer will be released in 2017.

“PwC Strategy& is providing best-in-class design input into our trade management solutions, and we expect usability to be a key differentiator for our clients,” says Timo Wagenblatt, Head of Consumer Industries Product Area at SAP. “This additional functionality and tight integration is designed to enhance our clients’ abilities to execute highly effective promotions and account plans.”  

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