The NFL, sponsors, 49ers/Ravens fans, media, and other visitors are expected to generate $185 million in direct spending for the greater New Orleans area
NEW YORK, January 28, 2013 – According to PwC US, the greater New Orleans area could see an approximate 25 percent increase in direct spending over last year's game as the Super Bowl returns to one of its traditional host markets. Super Bowl XLVII is expected to generate approximately $185 million in direct spending by the National Football League (NFL), businesses, visitors, and media on area lodging, transportation, food and beverage, entertainment, business services, and other hospitality and tourism activities. This estimate is based on a proprietary analysis that considers characteristics unique to this year's event including the participating teams, attributes of the greater New Orleans market, national economic conditions, corporate and other ancillary activities, and other factors.
Given the mild climate, culture, attractions such as the French Quarter, recent infrastructure projects, and scheduling of Mardi Gras to coincide with the game, this year's Super Bowl is anticipated to generate a level of spending in New Orleans similar to other destination markets prior to the recession, including South Florida in 2007 and Glendale in 2008. The following chart illustrates the estimated direct spending associated with the event dating back to 2002, the last year the game was held in New Orleans.
Figure 1: Super Bowl Direct Visitor Spending
"New Orleans has been a regular host of national sporting events, including nine prior NFL Super Bowls, five NCAA Men's Final Four Championships, and two of the seven BCS National Championships," said Adam Jones, director, sports and tourism sector, PwC US. "As a destination, the New Orleans market offers a unique culture and attractions that are capable of drawing visitor levels similar to other 'destination' markets such as South Florida, Glendale, Tampa, and San Diego."
Super Bowl XLVII will be the latest sporting event to infuse spending into the New Orleans economy after Hurricane Katrina. According to PwC US, next year's host market (New York/New Jersey) should be similarly positioned to use the game to bolster economic recovery following a natural disaster. "Event organizers will likely have a keen focus, given the circumstances created by Superstorm Sandy, to ensure Super Bowl XLVIII has a positive impact on the affected region," noted Jones.
About PwC US
PwC US helps organizations and individuals create the value they're looking for. We're a member of the PwC network of firms in 158 countries with more than 180,000 people. We're committed to delivering quality in assurance, tax and advisory services. Tell us what matters to you and find out more by visiting us at www.pwc.com/US.
Learn more about PwC by following us online: @PwC_LLP, YouTube, LinkedIn, Facebook and Google +.
© 2013 PricewaterhouseCoopers LLP, a Delaware limited liability partnership. All rights reserved. PwC refers to the US member firm, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.
This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors.
# # #
Linden Alschuler & Kaplan