PwC Announces Gold Sponsorship of Dreamforce 2012

Dreamforce, the world’s largest cloud computing event, invites attendees to experience the social enterprise


NEW YORK, September 17, 2012PwC US today announced that it will be a Gold sponsor of’s Dreamforce 2012 conference ( The conference will be held September 18-21, 2012, at the Moscone Center in San Francisco. PwC will be in booth 607 in the Cloud Expo.

PwC will also be presenting on the topics of the Salesforce Sales Cloud and the social enterprise at Dreamforce.

“Cloud computing is capable of truly transforming companies today through scalability, flexibility and cost reduction,” said Cornel Nolte, principal, PwC.  “Throughout our sessions at Dreamforce, PwC will showcase two fundamental components of the industry – Salesforce Sales Cloud and the social enterprise – and how companies can leverage them to meet business goals.”

On Wednesday, September 19 at 12:00 pm, PwC will be part of an interactive panel discussion “Innovation Insights: Driving customer Transformation with Social App,” which will examine social innovations and the skills required to develop and deliver social apps to your customers.  In the 1:30 pm panel, “Differentiate Your Practice: Advancing your Sales Cloud Capabilities,” PwC will discuss how companies are changing the way they connect with their customers through the Sales Cloud.  During the 1:30 pm breakout session, PwC will present “Managing your channel in fast- changing software world” and discuss how hypergrowth industries face the challenge of optimizing the return on investment in their channels sales.

Also at 2:30 pm on Wednesday, PwC will present at a session entitled, “Defining your social strategy: going from co-creation to realization.”  The discussion will address how business transformation to social and mobile customer conversations create competitive disruption across industries, as well as leading practices and strategic elements companies are leveraging to become a social enterprise.  In the 4:30 pm breakout session entitled, “Social Performance Management: The New Way to Deliver Peak Performance at Work, ” PwC will discuss how to implement social, mobile, and cloud technology to transition successfully to this new world of work and deliver peak performance.

"Companies around the world are transforming into social enterprises by connecting to their customers and employees in entirely new ways" said Kraig Swensrud, chief marketing officer, "Dreamforce attendees will be able to see firsthand how partners like PwC help them reach new levels of customer success through the power of cloud computing.”

On Tuesday, September 18 at 3:00 pm, PwC will participate in “Building a Successful Partner Practice” where attendees can learn to develop capabilities for successful customer deployments across the SalesCloud, Service Cloud, Platform, and Collaboration Cloud.

Dreamforce 2012 is the industry’s largest cloud computing and enterprise technology event, welcoming more than 70,000 registered attendees to experience the power of the social enterprise. With more than 650 sessions and 350 cloud companies in the expo, attendees can participate in interactive sessions, hands-on training with cutting-edge technology, thousands of live demos and unparalleled networking. In addition, Dreamforce welcomes special guests Sir Richard Branson, Founder of Virgin Group; Jeff Immelt, CEO of General Electric; Gen. Colin Powell, former Secretary of State; Tony Robbins, Entrepreneur, Author & Peak Performance Strategist; and The Red Hot Chili Peppers. Dreamforce 2012 offers attendees everything they need to succeed as a social enterprise in four days, under one roof.

Additional Information

About PwC’s Advisory Practice
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Suzanne Dawson
Linden Alschuler & Kaplan
Tel: +1 (212) 329-1420