Beyond the bid: The legacy of mega-events in intellectual capital

July 2012
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Point of view: Beyond the bid: The legacy of mega-events in intellectual capital

At a glance

Intellectual capital abounds at mega-events; capturing that legacy allows all stakeholders to benefit from one another’s skills, knowledge, and innovation.

Highlights

  • Accelerated infrastructure development and urban regeneration—the hallmarks of modern mega-events— confer a lasting legacy on host cities and regions.
  • The term “legacy” encompasses far more than economic, environmental, and social transformation; it also includes intellectual capital.
  • PwC research confirms that intellectual capital is among the most essential success factors defining a modern urban economy.