Ted Shelton recognizes that social, mobile, analytics and cloud technologies are the drivers for business model shifts, redefinition of products and services, organizational changes, and new partner models, and he offers strategy transformation solutions that focus specifically on these key drivers. As a thought leader and Managing Director at PwC, Ted is part of the Digital Transformation initiative to bring these cutting edge perspectives to clients on how to apply leading social media and mobility technologies to create differentiated customer experiences.
Ted has helped clients improve their customer experience strategy in multiple ways. He has defined and coordinated consumer information across multiple points of interaction that helps clients understand their customers, while increasing their customers' loyalty to them. Among many other accomplishments, Ted has also implemented customer social engagement strategies and implemented digital strategy to extend online sales through the creation of new customer experiences.