Dr. Anand S. Rao

Innovation Lead, Advisory Analytics Group

Dr. Anand S. Rao is a Principal in PwC's Advisory practice, focused on the financial services industry. Anand joined PwC as a direct-admit partner from Diamond Management Technology Consultants in 2010. He has been with PwC/Diamond since 2001 helping senior executives structure, solve and manage critical issues facing their organizations. With over 21 years of industry and consulting experience, Anand has worked extensively on both business and technology issues across a wide range of industry sectors including, financial services (insurance, retail, corporate, and investment banking, payments), telecommunications (mobile and fixed-line), healthcare (payer), aerospace, retail, and resource sectors.

Anand's work has included behavioral economics, simulation modeling, global growth strategies, marketing, sales, and distribution strategies, online, mobile, social media strategies, segmentation and proposition development, customer value management, multi-channel integration, risk management and compliance (specifically, Basel II), large scale program mobilization and program management. He has worked and lived in four countries spanning four continents and has consulted to clients in fifteen countries across six continents.