Harnessing the power of crowdsourcing: Does your company stand out in a crowd?

July 2011
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Harnessing the power of crowdsourcing: Does your company stand out in a crowd?

At a glance

Crowdsourcing enables a company to broadcast an issue to a diverse audience — using a variety of social media and collaborative software solutions — and ask them to contribute ideas to solve the problem. Organizations that have tried this have experienced surprising solutions to internal problems and innovation needs.

Innovation and managing talent are clear strategic focal points for CEOs today.  One way that companies are unlocking innovation through worker knowledge and creativity  is an approach known as crowdsourcing.  Crowdsourcing enables a company to broadcast an issue to a diverse audience — using a variety of social media and collaborative software solutions — and ask them to contribute ideas to solve the problem.  Organizations that have tried this have experienced surprising solutions to internal problems and innovation needs.

Crowdsourcing presents a strategic opportunity for business leaders to champion a collaborative digital enterprise that will bring the organization's workforce into today's community-centric culture.