PwC’s NextGen: A global generational study

April 2013
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PwC’s NextGen: A global generational study

At a glance

Conducted by PwC, the University of Southern California and the London Business School, this study captures the various forces at play that are influencing the experience of Millennial employees. These include: workplace culture, communication and work styles, compensation and career structure, career development and opportunities and work/life flexibility.

PwC’s NextGen: A global generational study, reveals that enhancing workplace flexibility and equity between work and home is one of the keys to improving job satisfaction among Millennials. According to the report, while younger workers are more tech-savvy, globally focused, informal, and willing to share information, they do not feel more entitled or less committed than their non-Millennial counterparts, and are willing to work just as hard.

The study sought to measure factors relating to workplace retention, loyalty, and job satisfaction and compared responses among Millennials to non-Millennials at the same stage of their careers so that generational differences would be the primary differentiator between the two sets of employees. In addition to assisting the firm in better understanding the needs of its own workforce, PwC’s NextGen study has the potential to help organizations across a wide range of industries create an exceptional experience for their customers, employees and other stakeholders by identifying the elements that drive satisfaction among Millennials.