Law firm benchmarking

For over 55 years, the PwC Law Firm Services Group has provided premier law firms with comprehensive benchmarking information on a broad range of management issues that confront executives.

Participation in our benchmarking programs may allow your firm to:

  • Gain a deeper understanding of its position in the market.
  • Identify potential opportunities to improve profitability.
  • Make better informed strategic decisions.

To maximize the value provided within our Surveys, we have redesigned the Report offerings to include targeted metrics for the Firm Managers responsible for interpreting and utilizing the results.

Our focus is to not only provide benchmarking data, but more importantly, to present the information in a streamlined fashion that will minimize analysis time, reduce possible misinterpretations, and more easily identify opportunities to improve firm performance. All of our Reports include summary graphical presentations of key metrics designed to highlight the firm's historical competitive position relative to a group of its peers.

Each Survey offering - the Billing Rate & Associate Salary Surveyplus (BRASSplus) and the Law Firm Statistical Survey (LFSS) - continues to be recognized as the questionnaires for collecting the data. The benchmarking results are then organized into Reports targeted to the firm managers responsible for taking action. Data input for the Cultural Awareness & Inclusion Scorecard (CAIS) will continue to be incorporated into the BRASSplus.

Four distinct benchmarking Reports

The Revenue Management Report The Revenue Management Report
Provides a wide range of metrics on the four core areas of revenue management - rates, realization, hours, and leverage.

Designed for Firmwide Managers, Office and Practice Group leaders and the Finance team, this Report contains information to better understand directionally where the firm has performed compared to its peers and identify potential opportunities to increase revenue. Participants should complete the Billing Rate & Associate Salary Survey plus (BRASSplus) questionnaire.


The Talent Management Report The Talent Management Report
Contains metrics focused on retaining a diverse and engaged Attorney workforce. The Report is divided into two distinct parts. The first section focuses on Associate compensation and benefits. The second section focuses on Attorney diversity with benchmarks delineated by gender and race for headcount, utilization levels, turnover, and promotion to partnership.

This Report is designed for Firmwide Managers, Human Resource Managers and Diversity Leaders. All of the metrics within the second part of this Report will be delineated by gender and race which will highlight any potential disparities in providing opportunities to all levels of Attorneys as they grow within the firm. Participants should complete the Billing Rate & Associate Salary Survey plus (BRASSplus) questionnaire.


The Partner Management Report The Partner Management Report
Provides metrics on the business owners of the firm - partner compensation, capital contribution levels, retirement policies and the treatment of newly appointed Non-Equity Partners.

The Report is designed for Firm Leaders and the Finance Team who are involved in setting partner compensation and capital contribution levels. Participants should complete the Billing Rate & Associate Salary Survey plus (BRASSplus) questionnaire.


The Finance & Operations Report The Finance & Operations Report
Includes benchmarking on many key performance metrics that drive firm profitability such as expense management, administrative staffing levels and compensation, and cash management.

Additional metrics on current "hot topics" are also included. Participants should complete the Law Firm Statistical Survey (LFSS) questionnaire.