Social networking is pervasive in today’s workplace. At any given moment, on-the-job employees are updating Facebook statuses, reading Twitter feeds, and networking on LinkedIn. Some may even be using social networking for legitimate business purposes. Businesses have embraced social networking to strengthen collaboration and productivity by allowing easy access to the knowledge of co-workers. Outside of the workplace, social networking can help an organization attract and engage customers, improve the customer experience, and manage its brand image.
Clearly, social media is here to stay. Businesses can use it to great advantage, but they must first implement a proactive security strategy that creates effective user policies and reinforces them with technology that monitors and protects the enterprise.