PwC overview of the current financial crisis that has resulted in a global economic downturn and recession. This whitepapger describes key steps companies should take to capatilize on market opportunities and gain a competitive advantage.
Managing risks and capitalizing on opportunities
The world has changed, and changed abruptly. The current credit crisis in the US has shaken financial markets, undermined consumer and investor confidence, and is threatening economies around the world.We have identified seven key steps that companies should take today in order to position themselves to successfully navigate the rough waters and emerge victorious—identifying and managing risk to survive today and capitalizing on market opportunities to gain and sustain competitive advantage over time.