PwC’s Sports Outlook focuses on recent results and potential opportunities and challenges to future industry growth. This edition for North America provides revenue projections over five years through 2018 within four key segments of the sports market.
Gate revenues: Primary market ticket sales for live sporting events. Seat premiums and license costs are not included.
Media rights: Fees paid to show sporting events on broadcast and cable television networks, television stations, terrestrial radio, satellite radio, the Internet, and on mobile devices.
Sponsorship: Fees paid to have a brand associated with a team, league, facility or event, including naming and category rights.
Merchandising: The sale of licensed products with team and league logos, player likenesses.