Global entertainment and media outlook 2015 – 2019:

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Mobile advertising revenues surge, and become the leader.

According to the US entertainment and media outlook: 2015–2019, mobile advertising revenues are about to be the leading Internet advertising category.

In fact, the Internet advertising category--driven by growth in mobile and video--is getting so large that it will overtake TV advertising in 2018. That said, TV advertising isn't going away anytime soon. The category is still projected to be big business, even though the areas where the dollars are spent is changing. Net TV advertising spend, including Online Advertising around broadcasters’ TV content, will grow faster than any other digital advertising category except consumer magazine advertising. View the infographic below for more details on the difference between internet and TV ads.

Global entertainment and media outlook: Internet and TV advertising

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