IAB Internet advertising revenue report: 2011 first six months results

April 2011
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IAB Internet advertising revenue report: 2011 first six months results

At a glance

This PwC-commissioned report analyzes data reflecting online advertising revenues from websites, commercial online services, e-mail providers and companies selling online advertising.

This report utilizes data and information reported directly to PwC, in addition to information available publicly, by companies representing thousands of websites, in addition to other online ad selling companies.

The results reported are considered the most accurate measurement of Internet/online advertising revenues because the data is compiled directly from information supplied by companies selling advertising online.

All-inclusive, the report includes data reflecting online advertising revenues from websites, commercial online services, e-mail providers, as well as other companies selling online advertising.