According to the US entertainment and media outlook: 2016-2020, the next five years will hold major changes for how people watch TV and video.
As consumer wants and expectations continue to change, so too does the TV and video industry. Today’s and tomorrow’s definition of what it means to be a “media company” will continue to evolve, as companies -- not just entertainment and media companies -- invest in content and direct customer media relationships. We will continue to see a rapid increase in new entrants and competitors in the space as subscriber-based businesses continue to consolidate. Operators are also attempting to target cord-cutters and cord-nevers by marketing their OTT streaming and download services--two areas that will represent tremendous growth potential for this industry’s foreseeable future.