PwC’s Global entertainment and media outlook: 2012 - 2016

We are pleased to present the 13th edition of PwC’s Global entertainment and media outlook and we invite you to watch the replay of the US launch event.

This year's publication focuses on the onset of the digital "new normal", which is now embedded in E&M companies worldwide. As this happens, the industry will reshape around three perspectives: the connected consumer; new business models to reinvent advertising and content; and developing organizational models to harness new behaviors and grow revenues in the "new normal."

US highlights:

• Faster growth: Overall E&M spending in the U.S. rose by 3.1 percent in 2011, the largest increase since 2007. With economic conditions improving, we look for faster growth during the next five years, averaging 5.2 percent CAGR.
• Segments to watch: We expect double-digit compound annual growth in Internet advertising, and increases of 5 percent or more compounded annually for Internet access, music, TV advertising, and TV subscriptions.

About the Outlook

PwC's annual Global Entertainment and Media Outlook is a consistent, comprehensive online source of global analysis for consumer/end-user and advertising spending. With like-for-like, five-year historical and forecast data across 13 industry segments in 48 countries, the Outlook makes it easy to compare and contrast regional growth rates and consumer and advertising spend.