A five-year economic forecast for industry revenue, ad spending and internet access.
The past 20 years have brought a wave of disruption in technologies, distribution, and formats. All this, plus the resulting shifts in user behavior, are eroding the once-solid borders defining industries and pushing the boundary of what it means to be a “media company.” Entertainment & media companies are fighting to navigate today's landscape and answer questions like:
PwC's Global entertainment & media outlook is the most comprehensive five-year economic forecast for industry revenue, ad spending and internet access. The Outlook provides a roadmap for future industry growth.
During the forecast period, five industries will demonstrate changes with the most impact - film, TV/video, music, internet advertising, video games. Below we highlight outlook results for these sectors.
Entertainment content deals across film and TV continue to attract the interest of both domestic and international buyers. The transactions announced in the first half of 2016 indicate this trend will continue, at least in the short term, but for how long and at what valuations? Will the market saturate?
Technological advances represent a potent centrifugal force in entertainment and media (E&M) — breaking up existing relationships; pushing large generalists to yield to smaller specialists; and allowing smaller, nimble competitors to run circles around incumbents.
Entertainment and media (E&M) companies are most likely to succeed if they follow appropriate protocols to store and manage the vast amounts of customer data they are collecting.
As growth slows in older, established markets entertainment and media (E&M) companies are looking toward emerging markets for more robust revenue trajectories.
What’s the key to building an entertainment and media (E&M) juggernaut, global in scale, rich in service, deep in analytics? Increasingly, it’s cost-effective capital deployment.
According to Outlook, US cinema sector revenue is expected to fall in 2016; however, this dip is expected to be offset by subsequent year-on-year revenue rises, reaching $12bn by 2020 at 1.2% CAGR.More insights
According to the Outlook, the US music market was worth $15.2bn in 2015, up from $14.9bn in 2011. Total music revenue is forecast to increase at a 3.5% CAGR to reach $18bn in 2020.More insights
According to the Outlook, TV and video revenue in the US will rise from $119.8bn in 2015 to $122.1bn in 2020, a CAGR of 0.4%. Growth in electronic home video will help offset declines in physical home video and flat TV subscription revenue.More insights
According to the Outlook, the US continues to be the leading internet advertising market in the world. With total internet advertising revenue in 2015 of $59.6bn, it is more than twice the size of China, the second-largest market.More insights
Welcome to Industry Voices. In March, we hosted an Outlook preview event for leading entertainment & media executives. After the presentation, we asked them to share their perspective on what's next in today's rapidly changing industry landscape. Watch the video to hear what's on the E&M horizon.
In a new editorial initiative, Outlook teamed up with strategy+business to broaden and deepen the conversation.
Principal, PwC US
Tel: +1 (213) 217 3302
US Entertainment, Media and Communications Advisory Leader
Tel: +1 (267) 330 2494