Be counted: A fact book of media measurement companies
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As the entertainment and media landscape continues to expand, consumer behavior is growing more diverse and complex, presenting a challenge to industry executives seeking to determine where best to make media investments and how to most effectively measure their returns.
As data sources and tools grow more sophisticated, entertainment and media companies have unprecedented opportunities to enrich their advertising and business decision making with more in-depth insights into the marketplace.
Witnessing the innovation under way, PwC scanned the marketplace in search of services and tools used by our clients to gain a richer understanding of their customers, their advertising and the competitive landscape.
In an effort to provide our clients — and the industry — with a timely and unique resource, we assembled a fact book of companies offering measurement services and tools to help advertisers, media agencies and content providers and distributors analyze returns on their entertainment and media investments.
The information contained in this document is for general guidance on matters of interest only and does not constitute legal, accounting, tax or other professional advice. While we have made every attempt to ensure that the information contained herein has been obtained from reliable sources, PwC is not responsible for any errors or omissions, or for the results obtained from the use of this information. All information in this document is provided “as is”, with no guarantee of completeness, accuracy or timeliness, and without warranty of any kind, express or implied. In no event will PwC, its related partnerships or corporations, or the partners, agents or employees thereof be liable to you or anyone else for any decision made or action taken in reliance on the information in this document or for any consequential, special or similar damages, even if advised of the possibility of such damages. Before making any decision or taking any action, you should consult a PwC professional.