Consumer Intelligence Series: Videoquake 3.0: The evolution of TV's revolution

December 2014

Spotlight

We set out to explore the many ways in which video content consumption has changed throughout 2015 and what this means for the consumers and the industry at large. To do this, we sampled over 1,200 U.S. consumers via an online survey to explore consumer attitudes toward video content and corresponding behavioral shifts and analyzed our results against similar studies we conducted in fall 2014 and fall 2013.

We also conducted two consumer focus groups; one focused on cord cutters and cord nevers and the other on traditional Pay-TV subscribers and cord trimmers.

Finally, we conducted a social listening campaign over a three month period which examined social media mentions and analyzed them for insight into how consumers consume video content.

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About the Consumer Intelligence Series:

Consumer Intelligence Series, now in its 7th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.

Visit the Consumer Intelligence Series archive page for more issues.

Contact us

Deborah Bothun
Global Entertainment & Media Leader, PwC
Tel: +1 (646) 471 9048
Email

Matthew Lieberman
Advisory Marketing Leader
Tel: +1 (213) 217 3326
Email

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