Consumer intelligence series

June 2013
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Consumer intelligence series

At a glance

What do consumers and small business owners want from their Internet and digital TV providers? This Consumer Intelligence Series report captures target groups responses about TV and Internet features and functionality, including product and service bundling, desired features, customer care and self service, and more.

Product and Services Innovation for TV and the Internet

High speed Internet. Multi-room DVRs. Movies. OnDemand. Cloud storage. Sports packages. Five hundred channels. When it comes to digital TV and Internet services, today’s consumers have a dizzying array of features and options. But what do consumers and small business owners really want from their Internet and digital TV providers?

The goal of this research was to explore the desires and perceptions of both target groups toward TV and Internet features and functionality, with a specific focus on:

  • Product/Service bundles
  • Desired features
  • Multi-device
  • Best method for educating consumers and small businesses on new features
  • Customer care and self-support (account management)

Read this issue of Consumer Intelligence Series to learn more.


Past sessions in this series