Consumer Intelligence Series

September 2013
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Consumer Intelligence Series

At a glance

Through the ongoing Consumer Intelligence Series, PwC’s Entertainment, Media, and Communications practice and Health Research Institute (HRI) collaborated to better understand Hispanic consumer attitudes and behaviors in the rapidly changing media, technology, and healthcare landscape. For businesses aiming to succeed in today’s economy, Hispanics represent unparalleled growth opportunities.

May 2014

Consumer Intelligence Series

Consumer Intelligence Series

At a glance

Our current research focuses on better understanding Hispanic consumer attitudes and behaviors in the rapidly changing media, technology, and healthcare landscape. For businesses aiming to succeed in today’s economy, Hispanics represent unparalleled growth opportunities.


Hispanics streaming downloading video
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Hispanics retail healthcare clinic usage
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Hispanics mobile phone usage
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Hispanics mobile device and TV
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Spotlight on US Hispanic Consumers – 2014

Hispanics are the fastest growing minority in the US and have the greatest purchasing power of any US ethnic group. For businesses aiming to succeed in today’s economy, Hispanics represent unparalleled growth opportunities. Through the ongoing Consumer Intelligence Series, PwC’s Entertainment, Media, and Communications practice and Health Research Institute (HRI) collaborated to better understand Hispanic consumer attitudes and behaviors in the rapidly changing media, technology, and healthcare landscape.

About the Consumer Intelligence Series

Consumer Intelligence Series, now in its 7th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and social media listening.


Past sessions in this series