Consumer Intelligence Series archive

The Consumer Intelligence Series is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between an online survey, a series of focus groups, immersion sessions with industry specialists and an online listening campaign.

Current/Featured issue

Consumer Intelligence Series: The sharing economy

Consumer Intelligence Series: The sharing economy

Consumers are showing a robust appetite for the sharing based-economy. In this issue we study the impact of sharing on the wider market and learn what incumbents and challengers must do to position themselves ahead of disruption and to capitalize on new sources of revenue.

Recent issues in the series

Consumer Intelligence Series: Customer care evolution

Consumer Intelligence Series: Customer care evolution

For customer service, problem resolution matters most, but there are other factors that shape a consumer's perception of a company. In fact, consumers penalize companies for a poor experience more than they reward them for a good one. PwC studied the consumer attitudes and preferences towards the various channels of customer care available today, and identifies areas companies can action.

Box office trends

Box office trends

High ticket pricing is just one reason why US theatrical box office declined over the summer. PwC takes a fresh look at the key factors driving attendance at movie theaters, and what consumers say can motivate greater movie viewership amid growing competition.

Feeling the effects of the Videoquake: Changes in how we consume video content

Feeling the effects of the Videoquake: Changes in how we consume video content

Increasingly, consumers are rethinking how they access video content, with more and more people subscribing to direct-to-consumer online streaming services, on-demand and alternative forms of television – and moving away from the bundle. PwC's research explores consumer attitudes towards video content and corresponding behavioral shifts changing the industry at large.

The wearable technology future

The wearable technology future

There are many applications for wearable tech in enterprise and in life. It will upend the retail industry, revolutionize health care and will likely change advertising and content as we know it. But for wearables to work, they must be anchored in human centered design. PwC's research digs into the business of wearables and the consumer attitudes and preferences that will shape the future of wearable technology.

Spotlight on US Hispanic consumers

Spotlight on US Hispanic consumers

Our current research focuses on better understanding Hispanic consumer attitudes and behaviors in the rapidly changing media, technology, and healthcare landscape. For businesses aiming to succeed in today’s economy, Hispanics represent unparalleled growth opportunities.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

Bitcoin is a peer-to-peer currency and has gained traction recently. PwC's report discussing the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet.

Past issues in the series

Consumer Intelligence Series

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