Cities wield more power and influence than ever before. Currently, more than half of the world’s population calls a city their home and in 2050 that number is estimated to rise to two-thirds.
Our unique access to data from two PwC studies informs our analysis that contributes to the report, Empowering city brands: Bridging the perception and reality divide.
In this compelling report, we explore the world’s perception of major cities, how these perceptions might differ from reality—and why we should pay attention. The two studies reveal gaps between perception and reality, and the implications and benefits of aligning the two, and guide us in providing examples of how global cities have worked to change both perception and reality in the past.