Bitcoin is a digital peer-to-peer currency which has been gaining momentum globally. In 2013, Bitcoin had 3.4 million online mentions and in the US, many small and large entertainment, media and communications companies have begun experimenting with it. PwC commissioned an online consumer survey to gather awareness, attitudes and behaviors about Bitcoin.
What should executives know about Bitcoin and its potential impact? What are the risks and benefits? PwC's point of view is that Bitcoin can be part of an innovative strategy for products, services and payment systems. Read PwC's report to learn about the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet.