Consumer Intelligence Series


At a glance

Digital Disruptor: Bitcoin is a peer-to-peer currency and has gained traction recently. PwC's report discussing the evolution and impact of Bitcoin and its adoption in sectors such as entertainment, media video games, casino gaming.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

Bitcoin is a digital peer-to-peer currency which has been gaining momentum globally. In 2013, Bitcoin had 3.4 million online mentions and in the US, many small and large entertainment, media and communications companies have begun experimenting with it. PwC commissioned an online consumer survey to gather awareness, attitudes and behaviors about Bitcoin.

What should executives know about Bitcoin and its potential impact? What are the risks and benefits? PwC's point of view is that Bitcoin can be part of an innovative strategy for products, services and payment systems. Read PwC's report to learn about the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet.

Bitcoin survey datapoints

PwC's online consumer survey measures awareness, attitudes and behaviors around Bitcoin.
1,000 respondents aged 18 - 59

About the Consumer Intelligence Series

Consumer Intelligence Series, now in its 7th year, is PwC's ongoing consumer focused research through which we gain directional insights on consumer attitudes and behaviors in the rapidly changing media and technology landscape. Our findings reflect the intersection between the online survey to over 1,000 respondents, a series of focus groups, and social media listening.