Publications

Global entertainment and media outlook: 2013 - 2017

TV network cord cutting and second screen

2013 Deal insights for the Entertainment, Media and Communications industries

Consumer intelligence series: Opening the mobile wallet

	Entertainment, media and communications tax newsletter This quarterly publication discusses critical tax legislation and regulatory developments that may impact entertainment, media and communications companies.

	The cord-cutting debate and the role of second screen in TV, advertising and content distribution Television viewing trends are changing, which impacts business models for companies across the entertainment and media ecosystem. Partnerships, new capabilities, and a strategy incorporating second screen technologies can be an important engine for growth.

	Consumer intelligence series: Customer loyalty Media and communications companies face the challenge of not only attracting but of keeping customers. While good value drives loyalty, customer service, honesty, and trust also contribute to brand allegiance. These qualities help media and communications companies attract and maintain customers and compete against start-ups and price-driven competitors.

	IAB Internet Advertising Revenue Report: 2012 first six months results Internet advertising revenues climbed 14 percent year-over-year to an all-time high of $17 billion in the first half of 2012 as compared to $14.9 billion in 2011. Among the biggest drivers of this growth is Mobile which almost doubled year-over-year figures, up 95 percent to $1.2 billion in half-year 2012 from $636 million in 2011.

	Using qualitative impairment testing for FCC licenses Accounting Standards Update 2012-02 presents an opportunity for broadcasters to streamline their annual impairment testing on FCC licenses that are maintained as indefinite-lived assets. This PwC whitepaper discusses key variables to consider when determining if a qualitative analysis -- sometimes referred to as “Step 0” -- may be feasible for FCC licenses.

	Entertainment & Media asset valuation in the Digital Age PwC believes that the traditional methods employed to value intangible E&M assets — while still valid — may ultimately need to evolve in the interest of improved reporting. This new publication, Why Entertainment and Media companies should reassess asset valuation in the Digital Age, discusses some timely valuation issues for E&M companies.

	Consumer privacy: What consumers are willing to share Consumers want exciting, personalized services and are willing to share personal information to get it. But getting consumers to share access to their mobile phone data or their behaviors and habits related to Internet, games or media content, requires companies to offer something in return.

	The evolution of video gaming and content consumption Today's consumers enjoy a world of interactive entertainment at their fingertips. In the mobile space, companies must persuade mobile gamers to spend more than they already do and also promote the benefits of individual devices.

	Dynamic analytics for enhanced business decision making in the entertainment industry Analytics are used increasingly throughout the Entertainment and Media (E&M) industry. This paper presents a proposed structure for a successful analytics project and focuses on simulation modeling.

	Entertainment and media deal insights In this press release, PwC offers deep insights on the changing Entertainment & Media industry and highlights the key trends likely to drive deal activity in the next six to 12 months.

	Social media: The future of customer relationships Social media has become a dominant force in consumer culture and is being exploited successfully by some of the world's leading businesses. Learn about the significance of the paradigm shift to social media, the implications it has for businesses, and how to get started and maintain momentum.

	Perspectives-Broadcast television: Acquired programming rights This paper focuses on acquired broadcast rights and the key information we believe should be considered when evaluating the impact of rights acquisition transactions on your company’s financial reporting process.

	EMC perspectives: Revenue recognition matters unique to the motion picture industry This edition of Perspectives addresses commonly asked questions in these areas. There is also an additional section addressing other common issues for matters related to revenue recognition that do not fit squarely into the five criteria of SOP 00-2 or under the guidance in EITF 99-19.

	Customer profitability Most organizations today assess business performance using revenue or broad based profitability metrics. Yet this approach may be causing organizations to miss valuable opportunities to make their business more profitable. A closer look at individual customers can help transform an organization's bottom line. Customer profitability analysis goes well beyond customer segmentation which measures the profitability of groups of customers based on geography or product mix - but looks at an individual customer and how they are contributing to the bottom line based on the products they own, subscriptions, customer service history, and other factors.

	EMC perspectives: Film-financing and passive investor arrangements The production and distribution of motion picture and episodic television shows continue to undergo significant changes in the traditional models of developing, financing, and distributing the underlying content. For financial executives and their accounting and reporting staffs, the changes in the overall environment continue to create new complexities and challenges in accounting for filmed entertainment products. This publication can serve as a framework when considering the impact of various transactions on your company’s financial-reporting process.

	Be counted: A fact book measurement companies serving US the media industry A compilation of companies offering measurement services and tools to help advertisers, media agencies and content providers and distributors analyze returns on their entertainment and media investments.

	Navigating the era of the empowered consumer PwC facilitated a day-long conversation among 36 senior advertising, content, distribution, and media professionals to explore the rapidly evolving technologies and changing consumer behaviors, and the uncertainty that these factors are creating around how companies do business, reach consumers, and monetize products and services. The paper demonstrates the thought provoking environments PwC creates for senior executives.

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