Entertainment Media and Communications press room

October 21, 2014
Wearable Technology Future is Ripe for Growth – Most Notably among Millennials, Says PwC US. 
Twenty percent of American adults already own a wearable device and the adoption rate – on par with tablets in 2012 – is quickly expected to rise, according to PwC’s Consumer Intelligence Series – The Wearable Future report – an extensive U.S. research project that surveyed 1,000 consumers, wearable technology influencers and business executives, as well as monitored social media chatter, to explore the technology’s impact on society and business. In the last three decades, PwC has examined how technological innovation plays an increasingly prominent role in helping brands set themselves apart in their respective industries and how wearable technology can offer brands an opportunity to establish themselves, particularly in the entertainment, media and communications (EMC), health, retail and technology industries. In conjunction with The Wearable Future report, PwC’s Health Research Institute (HRI) launched a separate report, Health wearables: Early days, further examining consumers’ attitudes and behaviors toward health wearable technology.

October 16, 2014
PwC US at Variety Entertainment & Technology Summitand Digital Hollywood Fall
PwC’s entertainment, media and communications (EMC) practice is participating in Variety Entertainment & Technology Summit and Digital Hollywood Fall, sharing insights on the top business trends and issues impacting technology in media and entertainment today. Mary Shelton Rose, PwC US entertainment and media content advisory leader, will moderate the Variety Entertainment & Technology Summit session on The Promise vs. The Reality: Fighting for TV Everywhere. Alex Mannella, PwC Advisory partner, will join digital and technology leaders on a Big Data Revolution for Digital Marketing panel and Cindy McKenzie, PwC EMC managing director, will lead TV innovators on The Future of TV: From Primetime to MultiPlatforms at Digital Hollywood Fall.

October 6, 2014
Gap Between Media Rights and Gate Revenues in North America Narrows to within Two Percent by 2018, Says PwC US
As media rights and sponsorship continue to realize the increased valuation of sports content by media companies and brand marketers, gate revenues and merchandising continue to show signs of relative maturity, according to a new edition of the PwC US report “At the gate and beyond,” an outlook for the sports market in North America through 2018. The report focuses on recent results, as well as potential opportunities and challenges, to future sports industry growth in North America over the next five years within four target segments of the sports market: gate revenues, media rights, sponsorship and merchandising.

September 23, 2014
PwC US Presents Four Panel Sessions at Advertising Week 2014 on Unlocking the Power of Digital: Programmatic Advertising, Multi-Channel Networks, Wearables and Super Fans
PwC will present four sessions on popular industry trends: The Shift to Programmatic Advertising, shedding light on how to transition effectively to this new operational format; Fan Power, exploring how companies can maximize and monetize super fan loyalty; Multi-Channel Networks, analyzing strategies for capitalizing on the digital migration; and Consumer Experience Marketing, covering wearables and other futuristic technologies connecting consumers with brands.

August 21, 2014
Landscape Changing Megadeals Continue to Drive M&A Appetite in Q2, According to PwC US
Q2 at a Glance: Deal volume in the entertainment, media and communications (EMC) sector remained steady with 218 announced deals in the second quarter (Q2) of 2014 versus 210 deals in Q2 2013 and 222 deals in Q1 2014. According to PwC’s US Entertainment, Media & Communications Deal Insights, the quarter’s deal value of ~$74B, in comparison to ~$7B in Q2 2013 (a $67B increase) and ~$75B in Q1 2014, was driven by game changing “megadeals” and vigorous sub-sector activity.

June 3, 2014
Advertising to Outpace Consumer Spending in the Migration to Digital for Entertainment & Media Industry, Says PwC US
As the entertainment & media (E&M) industry continues its digital shift, advertising growth is outpacing consumer spending, according to PwC’s annual Global Entertainment and Media Outlook 2014-2018 – an in-depth five-year outlook for global consumer spending and advertising revenues directly related to entertainment and media content – released today. Attracting, retaining, and monetizing the digital consumer remains challenging and requires businesses to apply a ‘digital mindset’ to build the right behaviors to move from a digital strategy to a business strategy fit.

May 14, 2014
Active Q1 Entertainment, Media & Communications Deal Market Signals Robust 2014 Pipeline, According to PwC US Q1
Deal volume in the entertainment, media and communications (EMC) sector remained steady with 209 announced deals in the first quarter (Q1) of 2014 versus 216 deals in Q1 2013, but deal value was anything but flat. According to PwC’s US Entertainment, Media & Communications Deal Insights, the quarter’s deal value of ~$74B, up ~$33B from last year, was driven by game changing “megadeals.”

April 22, 2014 
PwC presents at NCTA: The Cable Show 2014. Session “TV: You’re In Charge" 
PwC Directors Lori Driscoll and Rohan Patel will team up to present “TV Content: What do consumers really want?” New video content offerings and subscription services are transforming the media and technology landscape, in addition to spurring changes in consumer viewing habits. They will explore current trends in consumer consumption patterns for live versus recorded content viewing; and preferences on optimal video packages and payment options; as well as trends in cord-cutting and the prevalence of second-screen interaction on mobile devices.

February 24, 2014
Creativity and ‘Mobile First’ Strategy are Imperatives for Achieving Mobile Advertising Success
The evolving frontier of mobile advertising requires advertisers and marketers to quickly learn how to leverage the medium within the boundaries of consumers’ willingness and attitudes towards receiving mobile ads, according to a new PwC US Consumer Intelligence Series report titled “Mobile Advertising: What Do U.S. Consumers Want?” A survey of more than 1,000 U.S. participants combined with focus groups and an online listening campaign reveals that consumer preferences related to mobile advertising are different than other media in a world where mobile advertisements are becoming more pervasive.

February 24, 2014
PwC Mobile Advertising Survey Shows Targeting Consumers by Interests and Current Location Is Most Acceptable; Majority of Survey Participants Cite Privacy Concerns 
The most acceptable way to target consumers for mobile advertising is by interest, then by location, according to Mobile advertising: What do consumers want? A cross-country comparison, the latest publication in PwC’s consumer intelligence series. The report, which explores insights on customer attitudes and behaviors in the changing media and technology landscape, summarizes findings from a multi-territory survey of 3,800 respondents in Brazil, China, United Kingdom and the United States regarding mobile advertising preferences.

February 14, 2014
Several “Megadeals” Boost Entertainment, Media and Communications Deal Values in 2013, According to PwC US
Helped by several “megadeals” in excess of 10 billion dollars, entertainment, media and communications sector deal value increased $126.5 billion in 2013 to $222.7 billion, despite deal volume being relatively consistent with 2012 according to PwC’s U.S. Entertainment, Media & Communications Deal Insights, a 2013 year-end update. And in light of “megadeal” activity announced Q1 to date, deals that will transform the media landscape show no signs of slowing down.

January 27, 2014
The Next Digital Disruptor: Bitcoin's Solid Awareness and Strong Favorability Ratings Help Innovators in Entertainment, Media Industry
Bitcoin has triggered cross-industry buzz, and entertainment, media and communications (EMC) companies – from the new and emerging to the large and established – are starting to experiment with the digital transaction that is being used as a form of currency, according to a new PwC US report “Digital Disruptor, How Bitcoin is Driving Innovation in Entertainment, Media and Communications.” A survey of more than 1,000 U.S. participants and online analysis reveals that while Bitcoin is quickly becoming a part of the business vernacular among EMC companies, the monetary system with 42 percent consumer awareness is gaining the most traction in the casino gaming and video game sectors.

January 6, 2014
PwC’s Deborah Bothun to Moderate Variety’s Entertainment Summit Panel at 2014 International CES

December 2013
The Cloud is a Game Changer for the Digital Entertainment & Media Value Chain, Says PwC US

November 21, 2013
PwC Sees Fifty-Five Percent Increase in Entertainment, Media & Communications Deal Values

November 2013
Media Rights and Sponsorship Will Pace Sports Market Growth in North America, Says PwC US

October 21, 2013
PwC US at Variety Entertainment & Technology Summit and Digital Hollywood Fall

September, 2013
TV Consumption: While Traditional Subscriptions Dominate, Content Discovery Lives Largely Online, Says PwC US

September 19, 2013
PwC US Presents Three Panel Sessions at Advertising Week 2013: Mobile Advertising, the Super Bowl and Diversity

Tuesday, June 4, 2013 
Democratization of digital access drives Entertainment & Media industry growth, says PwC US
Digital services, mobile broadband and multiple screens boost Entertainment & Media spending Digital to account for almost half of all U.S. E&M spending by 2017.

April 23, 2013
PwC US Sees Robust Deals Outlook for Entertainment, Media & Communications Industry in 2013
Entertainment, media and communications (EMC) sector deal activity is expected to remain active in 2013 as market players further invest to keep up with consumer demand for more bandwidth amid increasing content consumption, according to PwC’s 2013 U.S. Deal Insights for the Entertainment, Media & Communications industries released today.

April 19, 2013
Maturing wireless industry reaches saturation, turning carriers’ attention to new growth areas, according to PwC US survey
Wireless operators explore decommissioning of older networks as more consumers upgrade to latest smartphones and advanced networks

February 8, 2013
PwC oversees accuracy of the Oscars® balloting process for 79 years running
This year, PwC celebrates its 79th year leading the Oscars® balloting process on behalf of the Academy of Motion Picture Arts and Sciences (the Academy).