Digital media is continuously redefining how advertising is created, sold, consumed and tracked. By modeling advertising and revenue-generation scenarios, PwC can help you optimize your approach and develop a roadmap for structuring new partnerships, revenue models, advertising formats and reporting metrics to drive your business forward.
Three canvases are in play - traditional television, billboards and other established advertising formats - along with Internet and emerging mobile advertising opportunities that can be customized to individual consumers.
Whether your company is looking to extend its brand in new, high-impact ways or to capitalize on the next frontier of cross-platform consumer engagement, PwC can help. Our areas of expertise: