Communications publications

Global entertainment and media outlook: 2011-2015

2010 North American wireless industry survey

	Social media: The future of customer relationships Social media has become a dominant force in consumer culture and is being exploited successfully by some of the world's leading businesses. Learn about the significance of the paradigm shift to social media, the implications it has for businesses, and how to get started and maintain momentum.

	Communications review: New frontiers This issue looks at the future of communications. Our lead article examines the strategic changes operators need to make, and the new frontiers they must tackle both within and outside their organizations, if they are to grow revenues and shareholder value. Then we interview five executives from outside the telecoms industry who represent sectors that will be dramatically altered by communications. Interviews are with GeSCI, Greenpeace, ITU, Télécoms Sans Frontières and WHO.

	Customer profitability Most organizations today assess business performance using revenue or broad based profitability metrics. Yet this approach may be causing organizations to miss valuable opportunities to make their business more profitable. A closer look at individual customers can help transform an organization's bottom line. Customer profitability analysis goes well beyond customer segmentation which measures the profitability of groups of customers based on geography or product mix - but looks at an individual customer and how they are contributing to the bottom line based on the products they own, subscriptions, customer service history, and other factors.

	Entertainment, media and communications tax newsletter This quarterly publication focuses on critical tax legislation and regulatory developments that may impact entertainment, media and communications companies.

	How consumer conversation will transform business How consumer conversation will transform business examines how new technologies and new methodologies are transforming a new source of consumer data — the customer's thoughts, intentions and innovative ideas obtained from conversations found in blogs, message boards, phone calls and other interactive media — into a dramatically deeper understanding of consumers. We believe this granular, real-time view of unfiltered behaviors and attitudes has the potential to disrupt consumer-oriented businesses across numerous industries, including telecommunications, entertainment and media, retail, and consumer packaged goods.

	Consumer insight series: Research findings papers As part of our global consumer research program, PwC's Entertainment, Media, and Communications practice conducts consumer discovery sessions to elicit candid feedback and gain new understanding of consumer attitudes and behaviors in a rapidly changing media landscape.

	Navigating the era of the empowered consumer PwC facilitated a day-long conversation among 36 senior advertising, content, distribution, and media professionals to explore the rapidly evolving technologies and changing consumer behaviors, and the uncertainty that these factors are creating around how companies do business, reach consumers, and monetize products and services.

	Be counted: A fact book measurement companies serving US the media industry A compilation of companies offering measurement services and tools to help advertisers, media agencies and content providers and distributors analyze returns on their entertainment and media investments.

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