Customer profitability

 Customer profitability


Point of view: Wireless customer profitability

Most companies gauge business performance primarily by product or market profitability. But PwC realizes that individual customers often contribute in widely varying ways to your revenues and costs.

Your customer could be the end consumer or any party that directly pays for your products. PwC can measure their unique profitability and leveraging these insights into day-to-day operations that can help transform your bottom line. Our areas of expertise:

  • Developing a business case and high-level plan of action
  • Canvassing your data environment and providing a quality assessment
  • Building a preliminary model focused on a limited customer set to validate the solution and yield initial "quick-hit" benefits
  • Assessing vendors to help you identify the right solution for your needs
  • Aligning your organization to leverage these analytics in daily operations and boost the profitability of your sales and marketing, account services, as well as retention and loyalty efforts.