Navigating the megatrends: Strategizing for success

February 2014
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Navigating the megatrends: Strategizing for success

At a glance

Economic, cultural, social, and scientific changes like demographic shifts, urbanization, climate change, technology advances are impacting all businesses. What should aerospace & defense companies be thinking about to be successful in light of these megatrends?

Major economic, cultural, social, and scientific changes are having a significant impact on our world. These changes are known as megatrends:

  • Shift in economic power from West to East
  • Demographic changes — aging population, slow population growth in the developed world
  • Accelerating urbanization
  • Climate change and resource scarcity
  • Rapid pace of technological advances

These changes are occurring now and causing reactions in companies as well as individuals, with most attempting to respond in their own best interests. But what is the shape of these changes? How will these trends evolve in the future? If we anticipate these changes, can we adapt more effectively than the competition? And can we even anticipate the changes? In this paper, we explore how these five megatrends are affecting aerospace and defense (A&D) companies.