New tools and approaches to open innovation

The "New tools and approaches to open innovation" webinar, delivered on November 11, 2010 and in association with ICIS, helped attendees learn how open innovation and collaboration can drive ideas creation and accelerate the pace of innovation.

Chris Wasden, managing director of PwC, discussed the potential for and application of various social media platforms within companies, with partners, and with external audiences. Gregg Zank, senior vice president and chief technology officer at Dow Corning, shared his up-to the-minute experiences in collaboration-based innovation.

Key themes from the webinar included:

• What strategies, applications and tools is your organization using to help the ideation process, identify new opportunities and move to new phases of development?
• How can companies leverage social media to create communities that go outside the four walls of an organization and get them engaged in the creative process?
• How to create external platforms to promote ideation and relationship development
• A look at how first hand observations and ethnicgraphic research helps to shape innovation
• How are companies using todays products to look at future developments

Discover the possibilities of using social media and hear specific case studies of successful initiatives in open innovation and collaboration.