Airlines: An evolving industry

As the industry continues to rapidly evolve, today's airline executive is faced with the challenge of balancing longer-term strategies that can serve to strengthen a brand with shorter-term solutions that drive immediate financial results. Whether they are related to growth and expansion, such as through mergers and acquisitions; gaining efficiencies through next-generation engineering and maintenance; or improving global competitiveness through enhanced connectivity, a variety of converging issues are affecting profitability. In response, airline executives are refining their business models and seeking innovative ways to gain marketplace advantage.

Those airlines that maintain an innovative, long-term view of the challenges and opportunities ahead, and take the time now to prepare, will likely gain a marketplace advantage.

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