Salesforce Case Studies: How companies are transforming the customer experience with Salesforce

Retail & Consumer

A high-profile global lifestyle brand with hundreds of retail stores worldwide was undergoing a major brand transformation in a fiercely competitive market. To position itself for growth, the retailer needed to revamp its customer engagement strategy—and deliver a personalized and trusted shopping experience across all of its channels. The retailer needed a solution to harness insights from social media, online sources and retail interactions to foster customer loyalty and increase revenues.

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Financial Services

A multibillion-dollar global financial services institution needed to establish a single customer relations management (CRM) program across three of its business units to rationalize its processes and platforms and implement a more unified view of its clients.

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Construction

A large building materials manufacturer was missing out on sales because of its aging sales force automation system. They looked to a new strategy to accelerate lead generation and increase market share.

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Hospitality & Leisure

A multibillion dollar food service company had ambitious growth goals that could only be met by a complete transformation of its global CRM systems.

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Technology

A global technology and services company reinvented its sales platform to achieve efficiencies across its international sales organization.

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