Salesforce Case Studies: How companies are transforming the customer experience with Salesforce

Retail & Consumer

One of the largest retailers in the world needed to transform its highly manual and paper-intensive succession planning approach. The retailer turned to PwC, given PwC’s knowledge of the retailer and our vast experience in talent management and HR business process design, digital experience innovation, and Salesforce technology.

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A high-profile global lifestyle brand with hundreds of retail stores worldwide was undergoing a major brand transformation in a fiercely competitive market. To position itself for growth, the retailer needed to revamp its customer engagement strategy—and deliver a personalized and trusted shopping experience across all of its channels. The retailer needed a solution to harness insights from social media, online sources and retail interactions to foster customer loyalty and increase revenues.

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Financial Services

A multibillion-dollar global financial services institution needed to establish a single customer relations management (CRM) program across three of its business units to rationalize its processes and platforms and implement a more unified view of its clients.

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Construction

A large building materials manufacturer was missing out on sales because of its aging sales force automation system. They looked to a new strategy to accelerate lead generation and increase market share.

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Hospitality & Leisure

A multibillion dollar food service company had ambitious growth goals that could only be met by a complete transformation of its global CRM systems.

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Technology

A global technology and services company reinvented its sales platform to achieve efficiencies across its international sales organization.

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