Today, companies must confront a number of challenging economic issues (energy costs, labor shortages, global competition) to sustain business with their customers and partners. Quick response to market demands requires ongoing evolution to business processes; which are often hindered by the time it takes to adapt and deploy changes to IT systems that support parts of these business processes.
In the modern economy, service offerings evolve from specialized to commodity-type services faster than ever. The ability for companies to flourish or fail is based on their ability to adapt to these market-driven demands.