Set your future free

June 2010
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IT’s role in innovation management

At a glance

The economic crisis means businesses are operating leaner and consumers are clamping down on discretionary spending while demanding more value. Innovation management — or finding and realizing new sources of value — is key to helping businesses keep up with this constantly changing landscape. So how should companies use the technology to their best advantage, and is your IT department ready to do so?

IT’s role in innovation management

As the global economic crisis forces businesses to operate leaner, competition continues to accelerate at lightning speed. Simultaneously, consumers are clamping down on discretionary spending and demanding more value and options in the purchases they make. Innovation management — or finding and realizing new sources of value — is key to helping businesses keep up with this constantly changing economic and competitive landscape.

The question isn’t whether organizations should leverage the technology that delivers today’s innovation management models, but how. IT, as the owner of the engine behind innovation, must emerge as the leader. With careful thought, planning, and ingenuity, IT can help businesses move from a closed innovation model to an open one, playing a pivotal role in capturing an increasingly elusive competitive advantage.
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