PwC's global study on master data management

January 2012
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This global study of Master Data Management surveyed representatives of 49 companies spanning 12 countries and 8 different industries on the MDM practices in their organizations. The interviews focused on five main areas of master data management:

  • Data quality
  • Data governance
  • Processes
  • Information Technology
  • Current status and outlook

Particular attention was given to data governance and the organization it subsequently entails, as this aspect will create the organizational framework for each of the other MDM areas. The survey supported the hypothesis that the use of IT only partially solved data management issues, if at all. Just 27% of the respondents considered the implementation of a state-of-the-art MDM solution to be a success factor.