Big Data is about much more than data and is already transforming the way businesses are run. It represents a new way of doing business – one that is driven by data-based decision-making and new types of products and services enriched with data.
The concept of Big Data is not new. What is new are the massive volumes of enterprise-generated and third party data now available and the emergence of sophisticated tools to organize, manage and analyze the data. By applying analysis of Big Data to pressing business issues, companies are reshaping their operations – and accelerating their business results. This paper focuses on how and why companies must get started exploring Big Data. Organizations that delay starting the Big Data journey risk being leapfrogged by more data-savvy competitors.