Walking the Global Tightrope: Balancing the Risks and Rewards of Med-Tech Globalization
The medical technology (med-tech) industry is experiencing a significant transformation. The globalization of design, sourcing, manufacturing, distribution and sales of med-tech has created opportunities and challenges for the entire med-tech ecosystem. Today, emerging economies represent burgeoning marketplaces for the sale of medical devices. According to a major research study co-sponsored by PwC, nine out of 10 industry executives expect their business to grow in the next three years. That said, according to the research, while brand owners are poised to capitalize on these new opportunities, they are also experiencing significant globalization growing pains.
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