Medtech focus: Social media

Companies that rely on innovation cannot afford to omit social media for sales and marketing, product development, and business relationships from their business strategy. This brief addresses the impact of the popularity of social media, regulatory challenges that remain, the ability to engage and learn from patients and professionals, as well as how to develop a compliant yet results-driven, enterprise-level social media program.

Medtech focus: Social media

Companies that rely on innovation cannot afford to omit this important tool for sales and marketing, product development, and business relationships from their business strategy.

Levels of social media engagement

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