Medtech focus: Global medtech companies must tailor their business strategies to appeal to the needs of India’s unique marketplace

Collecting $3 billion in revenue in 2011 and growing at more than 15% per year, India’s medical technology (medtech) industry is rapidly expanding. To gain perspective on this emerging market, PwC surveyed 18 medical technology companies representing more than 40% of the industry’s India market as well as interviewing 15 executives about the experiences and approaches that have made their businesses successful in India.

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