Thought Leadership

If innovation isn’t measured, can it be managed?

One of the most important places where innovations are discovered and incubated is within the university environment. Universities represent an essential component of the innovations value chain. However, not all organizations are equally effective at generating innovation. Significant differences arise from the varied application of best innovation practices and the discipline associated with measuring their innovative efforts. PwC has identified dozens of innovation-leading practices that can be applied and measured to better manage the innovation process.
If innovation isn't measured, can it be managed?