Healthcare unwired: New business models delivering care anywhere
Mobile devices are the most personal technology that consumers own, and they have the potential to enable health and wellness to be delivered through mass personalization. However, real value will need to be demonstrated to consumers and physicians in order for adoption to occur. New business models will continue to evolve, but PwC sees these fit into three main categories: operational / clinical business model, consumer products and services model, and infrastructure business models.
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