Healthcare companies are finding their own moments of truth where they engage in new thinking about their customers. Whether these moments are prompted by inspiration from other industries, competition, health reform, consumer demands or the bottom line, agile companies are changing the way they get to know their customers, moving beyond basic transactions and embracing their patients and members as consumers and customers.
Several service industries outside of healthcare are helping shape healthcare consumer experiences and expectations. Advancements are still nascent concepts in healthcare, but offer clues as to where the industry must go.
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