Thought Leadership

Customizing medicine

Looking into the next decade and beyond, PwC’s Health Research Institute sees three key forces — consumerism, genomics, and the Internet — culminating to usher in an era of truly customized healthcare. Employers that are already grappling with ongoing health reform are beginning to consider how that new healthcare model affects them. In this article, PwC’s health leaders, Kelly Barnes, David Levy, and Sandy Lutz, examine what the new model might look like and how it could change health services, treatment options, reimbursement, performance metrics, payment, and incentives.
Customized medicine

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