A new retail insurance marketplace will open up health plan choices to an estimated 12 million consumers in 2014 when health insurance exchanges (HIX) go live around the nation, and insurers compete for nearly $60 billion in premiums.
PwC’s report is based on in-depth health industry interviews and a nationwide survey of 1,000 consumers and 153 health insurance executives concerning their expectations around HIX. The report addresses key issues including:
One size doesn’t fit all when it comes to understanding consumers and building relationships. Consumer preferences vary based on background, demographics, and gender.
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