Brands in the boardroom 2008

April 2008
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Brands in the boardroom 2008

At a glance

This PwC article highlights effective brand protection strategies related to trademark dilution.

Our approach to brand protection is based on working with companies of various sizes in a broad spectrum of industries. It is important to note that an effective brand protection program must be tailored to meet the needs, culture and unique characteristics of a company. In this article we describe what we believe is required for an effective brand protection program.