Licensing in the boardroom 2009

October 2009
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Licensing in the boardroom 2009

At a glance

PwC's supplement to Intellectual Asset Management magazine identifies and explains the key issues in intellectual property licensing. It also provides a fuller understanding of how licensing can be harnessed to create significant bottom-line return and increase shareholder value.

This supplement to Intellectual asset management magazine identifies and explains the key issues in intellectual property licensing. In addition, analyses of the programs and strategies employed by companies and universities in both the US and Europe provide a fuller understanding of how licensing can be harnessed to create significant bottom-line return and increase shareholder value.

An effective post-agreement licensee monitoring strategy is an excellent way for companies to maximize the value of their revenue streams; as with so many aspects of a successful business relationship, communication is key.