Building and enforcing intellectual property value: An international guide for the boardroom
IP value 2009 is a unique publication designed specifically for those holding senior positions in IP-owning companies. It reflects the fact that the identification, creation and exploitation of assets such as patents, trademarks, copyrights and know-how is now a mainstream boardroom issue.
IP value 2009 provides the international business community with a thorough analysis of the latest developments in IP protection, valuation, tax and finance. The publication aims to give key decision-makers the information they need in order to ask the right questions of their advisers when assessing their company’s IP value.
PwC article, published in IP value guide 2009, on intellectual asset management that offers the PwC perspective showing how proper management of intangible assets can generate additional revenue streams.