Brands in the boardroom 2009

Is the recession increasing revenue leakage risks?

This supplement to Intellectual asset management magazine explores a wide range of brand-related topics and identifies key issues in the creation and management of a brand portfolio. It profiles the brand management strategies of some of the world's most important companies.

The ever-present risk of revenue leakage is all the more ominous in today’s chilly economic climate. This article addresses what licensors can do to help ensure they have a robust licensee risk assessment in place to guard against this threat.