Brands in the boardroom 2009

January 2009
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Forensic accounting: Brands in the boardroom 2009

At a glance

This paper considers whether fraud, corruption, abuse and other integrity threats are changing during this period of global economic decline and, if so, how.

Is the recession increasing revenue leakage risks?

This supplement to Intellectual asset management magazine explores a wide range of brand-related topics and identifies key issues in the creation and management of a brand portfolio. It profiles the brand management strategies of some of the world's most important companies.

The ever-present risk of revenue leakage is all the more ominous in today’s chilly economic climate. This article addresses what licensors can do to help ensure they have a robust licensee risk assessment in place to guard against this threat.