Brands in the boardroom
This supplement to Intellectual asset management
magazine explores a wide range of brand-related topics and identifies key issues in the creation and management of a brand portfolio. It profiles the brand management strategies of some of the world's most important companies. This publication is geared towards:
Brands in the boardroom 2010: Product warranty and support abuse: saving companies' financial health and brand
- Finance directors
- Marketing directors
- Senior in-house counsel, including trademark and IP counsel
Warranty service abuse can damage brands, increase costs and lead to revenue losses. However, appropriate vigilance and controls can significantly curtail this type of entitlement abuse.
Brands in the boardroom 2009: Is the recession increasing revenue leakage risks?
The ever-present risk of revenue leakage is all the more ominous in today’s chilly economic climate. This article addresses what licensors can do to help ensure they have a robust licensee risk assessment in place to guard against this threat.
Brands in the boardroom 2008: Avoiding trademark dilution through brand protection strategies
This article highlights effective brand protection strategies related to trademark dilution. Our approach to brand protection is based on working with companies of various sizes in a broad spectrum of industries. An effective brand protection program must be tailored to meet the needs, culture and unique characteristics of a company.